The hotel which are near the main roads always performs because of its accessibility and since most people get to know about it. Even after utilizing on the various markets you should not leave the untapped market of the professional drivers since they have increased due to the increase of the truck driving jobs. Below are some of the strategies that you can use to attract them.
To ensure that you are catering for these drivers, you should have a 24-hour reception. Understanding how you will manage your employees to offer 24-hour service for those drivers that wish to wake up early to continue with the job can make you the favorites hotel.
Understanding how to develop the daytime rates can ensure that you get several clients in your premises. Instead of charging the same rates as for taking the bed the all-night, you should come up with a list of prices for certain hours that the drivers rest during the day.
You should develop away on how you can prepare the continental breakfast to take care of these professionals. When you do not have sufficient staff it is crucial to come up with an alternative such as issuing the key to the small pantry so that they can get the microwave, toaster and several other services.
The truck drivers are always looking for areas which have sufficient parking space, and you should always put this into consideration After coming up with the primary ways of attracting professional drivers, you should ensure that you have an advertising plan in place. It is advisable to be creative on your marketing and advertising ideas so that a vast number of drivers gets to know of your business and services and below are some of the best ways to do it.
You will always be sure of reaching your target market of the professional drivers when you use the radio advertisement. Most of the drivers always switch on their radios and therefore it is easy to reach them, and you can also avoid the prime-time which is expensive and go for the late hours or early mornings to reach your demographics.
The other way to advertise is to ensure that you strike a deal with the trucking companies and also consider advertising near the rest stops. The drivers will always want dedicated customer care and therefore the need to train your staff so as to offer the perfect service.
When you have already completed your marketing and advertisement plans, you should embark on delivering the best service to the drivers because of the nature of job which can be stressing. Offering the special discounts and partnering with most of the trucking companies will ensure that you attract this kind of clients.